A Short Guide to Doing Business in Fiji

Fiji, a breathtaking tropical paradise located in the South Pacific Ocean, is not only a popular tourist destination but also a highly attractive outsourcing destination for companies looking to reduce labor and business costs while maintaining high-quality services. This guide provides valuable information on the benefits of outsourcing and staff leasing in Fiji, including cost advantages, skilled workforce, legal and regulatory considerations, infrastructure and technology capabilities, and cultural alignment.

Overview of Fiji’s BPO Industry

The Business Process Outsourcing (BPO) industry in Fiji has experienced significant growth in recent years, with the Fijian government aiming to establish Fiji as a BPO hub in the South Pacific by 2025. The BPO industry in Fiji includes contact centers, data processing, IT services, and finance and accounting, with call centers making up the largest segment. Major offshore companies such as Vodafone, ANZ Bank, Spotlight Retail Group, Lebara, and Hertz have already established contact centers in Fiji. In 2019, the BPO industry in Fiji was valued at FJD 132.6 million (USD 62.5 million) and is projected to reach FJD 300 million (USD 141.2 million) by 2025.

Highly Skilled and Friendly Workforce

Fiji’s workforce is highly skilled, educated, and friendly, with extensive experience in customer service from the thriving tourism industry. Most Fijians are fluent in English, the language of business in Fiji, and the country boasts a high number of tertiary institutions that provide quality education to its citizens. Fiji’s young population is tech-savvy and adaptable to new technologies, making them highly suitable for the fast-changing BPO industry. The availability of skilled workers in technology and related fields is high in Fiji, with a considerable pool of IT professionals with experience in software development, web design, and database management.

The Fijian government has also helped establish various training programs and incentives to support the BPO industry’s growth, including the National Employment Centre (NEC) and several schools and universities that prepare students for the BPO industry.

Cost Advantages of Operating in Fiji

Compared to countries like the United States and United Kingdom, Fiji offers significant cost advantages, with cost savings of up to 50%. For instance, an average monthly salary for a call center representative in Fiji is around USD$1,400 (£1,100), compared to at least USD$4,000 in the US and £2,500 in the UK. Furthermore, office rental and fit-out costs in Fiji are significantly lower compared to the US and UK, making it an affordable option for businesses looking to reduce their overheads.

Compared to other offshore outsourcing destinations, Fiji offers competitive pricing while maintaining a high standard of service quality, with labor costs around 20-25% lower than the Philippines.

Legal and Regulatory Considerations

Foreign companies looking to set up business and invest in Fiji benefit from a range of tax breaks and incentives, including a low corporate tax rate of only 20%. Fiji’s data privacy and security regulations are in line with those in the United States and the United Kingdom. BPO providers and staff leasing firms in Fiji have established security protocols and infrastructure to ensure the safety and security of their clients’ data.

Infrastructure and Technology Capabilities

Over 70% of Fiji’s population has access to the internet, and the government has invested heavily in telecommunications and internet connectivity, resulting in fast and reliable internet speeds. Fiji has a pool of skilled workers proficient in using the latest technology platforms and software, with several reputable BPO providers and staff leasing firms offering access to state-of-the-art technology and infrastructure, including cloud computing, data analytics, and automation.

Cultural Considerations

Fiji is a multi-ethnic and multicultural country, heavily influenced by the indigenous Fijian and Indo-Fijian cultures, and is known for its friendly, welcoming nature, and emphasis on community and family values. The country’s cultural and historical ties to Britain, Australia and New Zealand, and its shared ancestral ties with the Hawaiian people, mean Fijians are knowledgeable about English-speaking western culture. They are very comfortable interacting with American and British customers, and share many similarities in terms of communication styles and business norms with the US and the UK.

Cultural awareness is also vital when doing business in Fiji. Understanding and respecting local customs, practices, and protocols can go a long way in building strong relationships with local partners and clients. For example, it is customary to exchange small gifts when meeting with business partners or clients for the first time. It is also important to be aware of local protocols around dress and behavior, particularly when meeting with elders or other members of the community.


Fiji’s BPO industry offers a range of advantages for businesses considering outsourcing or staff leasing, including cost savings, a highly skilled workforce, a favorable business environment, tax breaks and incentives, data privacy and security regulations, well-developed infrastructure and technology capabilities, and cultural alignment with the US and the UK. With all these competitive advantages waiting for you, it’s worth taking a closer look at the benefits of outsourcing and staff leasing in Fiji.

Doing business in Fiji has become a popular option for companies seeking to reduce their labor and business costs while maintaining high-quality services. With its favorable business environment, skilled workforce, cost advantages, legal and regulatory considerations, infrastructure and technology capabilities, and cultural alignment with English-speaking western countries, Fiji is an ideal destination for outsourcing and staff leasing.

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